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Meet Our Team

Rich Jacobs, strength and conditioning, sports nutrition, functional nutrition, elite athletes, NCAA championships, NFL nutrition, performance optimization, sleep recovery, hormonal balance, athletic training, fitness coaching, sports performance, Michigan Elite Conditioning

Rich Jacobs

Founder, CEO & Director of Product Development

A distinguished leader in strength and conditioning and a pioneer in functional sports nutrition. With over two decades of experience and a remarkable impact on athletes at every level, Rich combines his expertise with a passion for helping businesses succeed.

Paul Christy

Paul Christy

Chief Technology Officer, CTO

CTO with 20 years of experience in tech, automation, and process optimization. At White Label Ops, I develop scalable systems that power growth, efficiency, and transparency for e-commerce supplement brands.

Our Core Values

Passion

We're passionate about what we do and it shows in every project we undertake.

Integrity

We believe in honesty, transparency, and ethical business practices.

Innovation

We constantly seek new ways to improve and innovate in our field.

Collaboration

We work together as a team, valuing each member's unique contributions.

Join Our Team

We're always looking for talented individuals to join our growing team. If you're passionate, innovative, and ready to make a difference, we'd love to hear from you.

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