About Us | White Label Ops

From Elite Performance to Scalable Systems: The Story Behind White Label Ops

White Label Ops was born out of a relentless pursuit of excellence in athlete performance and operational efficiency. Its roots trace back to Michigan Elite Conditioning for Athletes (MECA), one of the nation’s leading strength and functional sports nutrition programs. For over two decades, MECA has helped shape championship-winning NCAA teams, guided professional athletes in the NFL, and empowered everyday individuals to perform at their peak.

At the heart of this operation is Rich Jacobs, a veteran coach and functional nutrition strategist who helped lead athletes to 9 NCAA Conference Championships—including titles in the Big East, Big Ten, and SEC—and a National Championship. As MECA’s Director of Functional Sports Nutrition, Rich redefined the way strength and nutrition protocols worked together, pioneering a holistic system that addressed not just physical training, but also deeper issues like hormonal balance, sleep, and recovery.

As MECA grew, so did the demand for its systems—from other gyms, performance facilities, and wellness businesses looking to replicate its success. Rich recognized a consistent problem: great coaches and gym owners were burning out trying to manage both the client experience and the back-end operations. They needed a streamlined way to scale without sacrificing quality.

That’s when White Label Ops was created.

White Label Ops takes the proven systems developed at MECA—high-performance coaching, client onboarding, nutrition integration, communication workflows, and retention strategies—and delivers them as fully managed, white-labeled solutions. Now, gym owners and performance coaches can focus on their clients, while White Label Ops handles the infrastructure behind the scenes.

What began as a high-performance facility is now a scalable service platform empowering businesses nationwide. Through White Label Ops, Rich Jacobs and his team are transforming the way fitness and wellness operations run—quietly powering some of the industry’s most trusted brands from the inside out.

Our Customers Are Talking

"The custom label designs are stunning, and the products truly speak for themselves. My customers rave about the quality, and I love that I can scale with ease thanks to their flexible plans."

"I didn’t know where to begin with launching a supplement line, but the team at White Label Ops made it simple. From choosing my products to building my online store, they had my back every step of the way."

"Professional, responsive, and knowledgeable—White Label Ops makes it feel like I have an entire operations team behind me. My brand looks and feels premium, and the subscription support is worth every penny."

Darrell Steward Customer

Darline Robertson Customer

Courtney Henry Customer