White Label Ops was born out of a relentless pursuit of excellence in operational efficiency and product quality within the health and wellness space. It began with a clear vision: to give gyms, clinics, and coaches access to professional-grade supplement lines without the overhead, risk, or complexity of building one from scratch.
At the center of this initiative is Rich Jacobs, a veteran coach and functional nutrition strategist with over two decades of experience in the health, fitness, and supplement industry. With advanced training in functional medicine and clinical nutrition, Rich developed a deep understanding of how targeted supplementation, when used correctly, can enhance outcomes across athletic performance, general wellness, and clinical care.
Over the years, Rich worked closely with gyms, wellness clinics, and health professionals across the country, guiding them through the process of launching their own branded supplement lines. He curated top-tier products, vetted manufacturers, and developed systems to ensure every supplement met rigorous quality standards. His mission was simple: make world-class supplements accessible, customizable, and seamlessly integrated into each business’s unique model.
As demand grew, so did the need for a more scalable solution. Coaches and clinic owners were facing the same challenge—how to grow without compromising service, quality, or their own bandwidth. That’s when White Label Ops came to life.
White Label Ops offers fully managed, white-labeled solutions that include supplement line creation, onboarding protocols, communication workflows, and client retention strategies—all powered by proven systems and clinical-grade products. Health professionals can now focus on what they do best—serving their clients—while White Label Ops handles the operational engine behind the scenes.
What started as a mission to raise the standard in supplement quality has grown into a platform that powers some of the most trusted names in fitness and wellness. Through White Label Ops, Rich Jacobs and his team are transforming how modern practices scale, sell, and succeed—quietly driving performance from the inside out.